Once the logo design is complete and full payment made Our Company will supply a logo kit containing your new logo in various formats suitable for both digital and print-based application, and will transfer full copyright ownership of the design to you. To ensure your new logo is versatile, and that you have everything you need for the foreseeable future, the logo kit will include variations of the logo. Along side the full colour version the kit will also include different lockups, single colour versions (both black and white), as well as a Pantone version to allow for cost effective printing. The file formats provided will be in scalable vector format (ai, EPS and PDF) as well as raster-based images for online website use like Jpeg and PNG formats.
Along with the digital files, a PDF user guideline
document will be supplied to help you understand how to use the logo
files, but if at any point you do have questions or need guidance with
the files Ian will be happy to help and support you along the way.
If required, other file formats not mentioned can be added to the kit upon request.
Your logo kit will include the following:
– Full colour printing is made up of only 4 colours; Cyan, Magenta,
Yellow and Black which mix together to build up any images you require.
You will need this format when you need any printed material that
displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format.
Pantone colour version
– Ideal for single colour literature, pens and stationery where print
costs are limited, or where precise colour application is required. This
will be provided in Vector (Ai/PDF/EPS) format.
Pure black version
– Like it says, this version is pure black version of your logo. This
is ideal for black and white, or single colour documents. Provided in
Vector (Ai/PDF/EPS) format.
Pure white knockout
– Want to use your logo across a dark photo, or on a solid dark colour?
A white version solves colour and visibility issues to give the best
result. Provided in Vector (Ai/PDF/EPS) format.
– Unlike print colours, screen colours are made up of Red, Green and
Blue, mixing the light of each colour to make up the full colour
spectrum. Your logo will be provided as an optimised Jpeg file format,
and transparent PNG for web and screen use.
Favicon – A 32 x 32 favicon of your logo will be created for use on your website.